Head of Strategy at Studio Banana, a Multidisciplinary Creative Platform offering services in the fields of Innovation, Creativity, Design and Education to different types of organizations.
Since 2005, I have developed a rich repertoire of entrepreneurial projects in the fields of Communication and Innovation; among them, stands out Sharenjoy, an awarded Insurtech start-up that relies on the advantages of Sharing Economy to transform insurances into a must-have product for millennials. Previously, I have also worked at Thinking Heads, the first strategic consultancy firm to have developed a global view of the Market of Ideas. I hold a Bachelor of Arts (BA) in Journalism by Universidad Complutense de Madrid and a Global Management Programme (GMP) by ESCP Europe Business School.
Educated at Pompeu Fabra (Barcelona), Carlos III (Madrid), and Francisco de Vitoria (Madrid) universities, my professional career in the fields of Competitive Intelligence and Tech Surveillance in different industries began in 2004. Since then, I have worked for Banco Santander, CECA or Vecdis, focusing in Business Intelligence, Knowledge Management, Research and analysis on Technology Trends, and consultancy for high-level customers from the Insurance, Financial, Tourist and Transportation sectors. Cofounder of Docuteria and Gatekeeper, firm specialized in Reputation Management and Digital Communication, I’m also part of the founding team of Sharenjoy, the first microinsurance to guarantee experiences on the market.
Trained at the Carlos III University of Madrid, my career began at Accenture in 2006, working as a researcher and knowledge manager. I joined Vecdis in 2008, entreprise focusing in Business Intelligence, Knowledge Management, Research and analysis on Technology Trends, and consultancy for high-level customers from the Insurance, Financial, Tourist and Transportation sectors, specializing in information technology for the company. In parallel to this latter date, I have worked in different entrepreneurial experiences, as Docuteria or Gatekeeper, focused on competitive intelligence. Since late 2015, I was part of the idea germinating in this new start-up: Sharenjoy, an awarded Insurtech start-up that relies on the advantages of Sharing Economy to transform insurances into a must-have product for millennials.
I grew up immersed in a world of technological effervescence and exponential expansion of information. I am first and foremost, a digital native. In this context I gained extensive knowledge of technology, digital innovation and information management from personal projects, with the ultimate goal of understanding the new world being born before us. Meanwhile, I began my studies in Law and Political Sciences at the Complutense University of Madrid, and then shortly afterwards joined the labour market, in the research area of environment and information management which aims, ultimately, to achieve deep reality knowledge.
Reputation Management, Digital Communication and Marketing Advisor for more than 100 brands, including Cecabank (1st investment bank in Spain), Chicfy (1st fashion startup), Feelcapital (1st european roboadvisor), Spainsif and diRSE (main CSR associations in Spain), and Monster.com, Netfinance, OSTC, lamanchawines and ABILab on an international level. Teacher at Directive Program of Innovation and Banking Technology (IEB) and speaker at +30 events a year, Official Twitter at Online Marketing Expo, Futurizz and Digital Congresses since 2010, and serial entrepreneur, founder at BolsaRSE (CSR market), EFEConsult (online reputation reporting) and Market Matrix (big data applied to trading), founder and CMO at Sharenjoy.
He initiated his professional career at Morgan Stanley and UBS Investment Bank before joining N+1 Equities, where he worked as an advisor selling investment analyses to investors all around Europe. For more than 5 years, he combined his work as sales-trader with the launch of his first entrepreneurial projects: Interiordeck Award, Acoa, Decuclis… After quitting his job in Finance, he devoted himself to the pursuit of his dreams, and started up five initiatives more. All these experiences are documented in his blog and Youtube channels. In 2016 he began to counsel others in writing business plans, organizing crowdfunding campaigns and, definitely, with all the activities related to launching a new business.